LA-based Latinx creative with a passion for rethinking how brands communicate within the modern cultural experience.
Serial hobbyist and rising karaoke star.
Are.na
LA-based Latinx creative with a passion for rethinking how brands communicate within the modern cultural experience.
Serial hobbyist and rising karaoke star.
Are.na
STUDENT WORK
DECK DESIGN
GRAPHIC DESIGN
FULL DECK HERE
THE CHALLENGE
Realign Motel 6 with the roots of music festival history— an opportunity for discovery and connection— while strengthening brand perception amongst their Gen Z and Millenial audience.
THE STRATEGY
After conducting qualitative research of festival history and counterculture stemming back to Woodstock 1969, I discovered a way to leverage the frugality associated with motels. There is a unique charm in a no-frills yet reliable lodging accommodation, especially when it revolves around a deeper experience– in this case, a shared celebration of music, art, and community. For a younger, budget-conscious audience, we not only offered a more accessible and affordable option, but also a vibe.
RESULTS
Won a national student competition. Received a swag box of Motel 6 merch.