ROCKY WETZLER
BRAND STRATEGY

01 DACOR

Voice development and copywriting for a luxury kitchen appliance brand to refine its buying experience.

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02 HOUSE WORK

Rebrand, research, and naming for social media “CleanTok” creator.

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03 FORDSON HOTEL OKC

Boutique hotel rebrand infused with local charm and rooted in legacy storytelling.

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04 MOTEL 6

Developed mock creative campaign for Barkley x Motel 6 via The 4A’s MAIP Fellowship 2023 Competition (WINNER)

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05 TACO BELL

Student work presented to the Deutsch and Taco Bell creative media teams.

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06 PROP STYLING

On-set food and prop styling for commercial photo and video.

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07 PETSMART

Art direction intern on PetSmart holiday campaign.

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